Double brand RAMADA and H2
A premium thoroughbred hotel business paired with a stylish budget brand gives a highly efficient hotel project. Profitable synergies arise from the effective use of common cost factors such as personnel and logistics, and intelligent channel shifting in on-line marketing. In this way, the budget brand H2 Hotels offers 24/7 display cooking and therefore can also offer a high-quality 24/7 room service for the full-service hotel. Guests in H2 Hotels can use all facilities, for example the spa area in the full-service hotel.
H4 Hotels represent full-service hotels in four-star and four-star-superior quality with international standards. The modern, comfortable hotels at popular destinations offer holiday and business guests extensive personal and reliable services, and excellent gastronomy. H4 Hotels are classical full-service hotels, which also fulfil the requirements of international travellers and reflect the quality and high standard of a large family-run hotel group.
Life is “bubbling over” in H2 Hotels. The stylish budget hotels in the largest cities follow a completely new concept in communication: In the “hub” in the heart of the hotel, there is a shop with a fresh food counter display cooking, which is open around the clock. The 24-hour service in the comfortable atmosphere makes H2 Hotels a popular hotspot at top locations. The open concept of H2 Hotels is also complemented by rooms with multiple beds for accommodating groups and families. Modern, design-oriented, budget-conscious and uncomplicated - that is the H2 Hotel brand concept.
H+ Hotels are hotels with their own identity. Whether Dirndl in Munich or a harbour atmosphere in Hamburg. The hotels in scenic and city locations are characterised by regional flair and impress through their diverse range of offers - whether for the family, price-conscious holiday-maker or as a conference hotel.
H+ Hotels is a flexible brand concept, linked with the international marketing system and the expertise of the chain hotel industry with individual products. H+ Hotels allows hotels to join a successful and established system, without forcing them to create expensive and international standards as long as the quality is up to standard. Collaboration also pays off for small businesses, listed and established buildings for which the maintaining identity is an essential part of their marketing tradition.