Digital successful
H-Hotels.com expands partnership with Amadeus – Display and social media marketing to tap new target groups
Bad Arolsen, 08 May 2023 – More presence on digital channels: H-Hotels.com is further expanding its cooperation with Amadeus, one of the leading travel technology companies. After the hotel group has already been using Amadeus' business intelligence and travel seller media solutions, i.e. GDS advertising and preferred placement, for several years, the service package will now be supplemented with display and social media marketing. These additional digital media solutions enable H-Hotels.com to present and market their offers on online channels. This allows to address the current target group even better and reach new potential travellers. Just in time for the start of the summer season, H-Hotels.com also expects an increase in booking numbers and an increase in the level of awareness of its hotels. With the expansion of the media campaign, the group once again lives up to its claim as an innovative, agile and constantly developing hotel company. Further information can be found at www.h-hotels.com.
Commenting on the new agreement, Deniel Frey, VP Revenue Management, H-Hotels GmbH, said: “Our long relationship with Amadeus has been strengthened even further with the addition of several key Digital Media solutions. We look forward to further online visibility in the marketplace and using the latest tech tools to drive market share.”
Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, said, “We are proud to announce the extension of a partnership that has already proven to be successful. Adding Amadeus’ suite of Digital Media Solutions will allow the H-Hotels.com brand to connect to potential hotel guests with targeted advertising designed to increase qualified traffic and direct bookings.”
About Amadeus
Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars, and railways. Amadeus develops its technology in partnership with the travel industry for over 30 years. The company combines a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems their customers need. In 2019, Amadeus helped connect over 1.9 billion people to local travel providers in over 190 countries.
Amadeus is a company with a global mindset and a local presence wherever their customers need it. The purpose of Amadeus is to shape the future of travel and to work with passion on better technology that makes better journeys. Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company has also been recognized by the Dow Jones Sustainability Index for the last eleven years.